Discover an astonishing full 3D projection mapping, in the very heart of New York City. The fusion of art, technology and writing. A unique performance with cutting edge technology, where words imprint on the city skyline, and run on the facades of the Museum of Arts and Design.
WHAT IF YOU COULD SHARE YOUR MESSAGE WITH THE WORLD?
New York, 9th December 2010 - PARKER’s international Write Big event drew to a spectacular close on December 7th with a magical evening combining innovative art technology and the written word in the heart of New York City. Author and reality show star Kelly Killoren Bensimon was on-hand to help PARKER launch their grand finale celebration.
Museum of Arts and Design address:
2 Columbus Circle, New York City NY 10019 USA
Over the past six weeks, PARKER has been inviting people to share their message online at www.parkerpen.com, framing their thoughts with the question What if?
What if?
Out of the 160, 000 visitors, more than 53,000 entrants from around the world have submitted their personal, topical or philosophical messages to be used in an original event celebrating hand-writing.
The groundbreaking competition was concluded with 30 winning inspirational messages coming from 10 different countries, in 9 different languages and selected by PARKER’s judges for their democratic, original and positive output.
Here is a sample of the messages:
- What if your small step started a massive change? - Gerri T.
- What if you could save a like with a pen? Inkredible! - Matthew O.
- What if I was a pen, the world would be my notepad -Daniel L.
These 30 sentences were projected onto the outer walls of New York’s iconic Museum of Arts & Design in a breathtaking display of revolutionary, cutting edge 3D video mapping.
Passersby from Columbus Circle and Broadway were astonished to watch these international messages, projected onto the New York skyline. PARKER thus empowered both NYC and its inhabitants during the 2 ½ hours that the projection ran.
The PARKER holiday pop-up shop, located just steps away from the projections, was also a popular destination for those wishing to view 2010’s pen collections.
The PARKER Pop-Up Holiday Shop address:Time Warner Centre, Ground Floor10 Columbus Circle, New York NY 10019 USAOpen until January 31st 2011
Earlier in the evening, an initial presentation for press and friends of the brand was held within the Museum of Arts & Design. Author and reality show star Kelly Killoren Bensimon, PARKER President Jean- Charles Hita and Group President Penny McIntyre introduced the evening’s proceedings with a speech underlining the conceptual thinking behind the event and its natural link with the sophisticated heritage and innovative values inherent to the PARKER brand:
“Write Big event encapsulates all of PARKER values: Innovation with its 3D technique, Design with the artistic creation and Writing, with the written thoughts from people from all around the world” said Jean-Charles Hita. Kelly Bensimon added, “I’m thrilled to have been asked to participate in tonight’s Write Big event. There is nothing more alluring than the written word. I love the intimacy of a note, and why not write it with an amazing instrument like a Parker pen?”
The Write Big finale was attended by notable guests such as VIPs, NYC influencers from fashion and design worlds and grandsons of the PARKER family, alongside the brand’s Group President Penny McIntyre, Jean-Charles Hita and Kelly Killoren Bensimon. Media attendees ranged from The Wall Street Journal, Good Morning America and Glamour to People, US Weekly and Men’s Health.
PARKER’s international ambassadors, a group of three globally renowned creative entrepreneurs, could not attend the museum event but participated by including their own messages in the projection, reinforcing the international signature of the contest:
- What if I only exist as long as somebody needs me? - Azamat Tseboev, Russia
- What if writers invented reality and not the contrary? - Amanda Sthers, France
- What if we were all angels? - Beata Pawlikowska, Poland
Video and pictures available to download (and in streaming) on: http://open.transatvideo.com
User: reflexview
Password: HrTm4A
Appendix with Ambassadors biography
Kelly Bensimon
Kelly Killoren Bensimon is an author, influential fashion editor, model, and tastemaker. With a BA in English literature and creative writing from Columbia University, Kelly continues to make the written word a priority not only in her career but also her personal life and is a firm believer in the merits of a hand written note over electronic communication.
Kelly was the founding Editor of Elle Accessories magazine in 2005. She also helped create and launch Gotham magazine, where she worked as the Fashion and accessories editor. As an editor to Hamptons magazine, Kelly wrote two successful fashion columns: "In the Spirit of the Hamptons" and "Most Wanted."
Her column inspired In The Spirit of the Hamptons (2002), a book for influential publisher Assouline. The book remains one of the company's top sellers and was the first of the 'In the Spirit ' series. Kelly is also the author of American Style (2004) and The Bikini Book, (2006) both published by Assouline, and a portion of the author's proceeds are donated to the Costume Institute of the Metropolitan Museum of Art. Kelly is currently the Editor-at-Large of Gotham and Hamptons magazines.
Amanda Sthers
French author of many talents, Amanda Sthers is also director and screenwriter.
Born in 1978, she has written novels, plays, songs, sketches and children's books.
Her greatest success was the play the old Jewish blonde in 2006, which enters the program at Harvard in 2008. [
Message projected:
What if writers invented reality and not the contrary?
Et si les écrivains inventaient la réalité et non l'inverse?
Azamat Tseboev
He is the Сhief editor of Menu Magazine, popular Moscow lifestyle title, and creative director of Public Image PR & Event Management Company.
Consistently self-employed, he started the day after graduation. For the purpose of self-employment he had to found a rock-band, an advertising agency, an internet company, a consulting bureau, four magazines and a PR agency.
He collaborates with several magazines and a few newspapers as a guest writer and columnist, and owns a successful self-named blog on livejournal.com (azamat-tseboev.livejournal.com).
Message projected:
What if I only exist as long as somebody needs me?
Что, если я существую,пока я кому-то нужен?
Beata Pawlikowska
Beata Pawlikowska is a Polish writer, independent traveller and journalist.
She reminisces with passion about her journeys, dreams and finding herself in the "life jungle". She organizes trips to the Amazon Jungle, as well as to the other wild and exotic places in the earth. She writes books, articles (e.g., National Geographic) and coverages. She loves photography.
On the Polish radio station "Radio ZET" she hosts a radio audition "Świat według blondynki" ("The world according to blonde").
Her website: www.beatapawlikowska.pl
Message projected:
What if we were all angels?
A co by było gdybyśmy wszyscy byli aniołami?
